Editor's Selections: Sharky speedos, Local language, and Suburban livin'

By Krystal D'Costa?| February 16, 2012 |??

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Part of my online life includes editorial duties at ResearchBlogging.org, where I serve as the Social Sciences Editor. Each Thursday, I pick notable posts on research in anthropology, philosophy, social science, and research to share on the ResearchBlogging.org News site. To help highlight this writing, I also share my selections here on AiP.

Quite a diverse collection this week:

• Can a specially designed Speedo help you match the speed of a shark? If you?re skeptical, you?re in good company. Elizabeth Preston of Inkfish explains why we come up short trying to duplicate the physical qualities of shark skin.

• Language can be quite telling about social norms. Ingrid Pillar of Language on the Move delves into some of the ways change is reflected in language in a Bavarian village.

• Are you a city person or a country person? At Per Square Mile, Tim DeChant explores why the suburbs continue to draw people from urban centers.

I?ll be back next week with more from anthropology, philosophy, and research.

About the Author: Krystal D'Costa is an anthropologist working in digital media in New York City. You can follow AiP on Facebook. Follow on Twitter @krystaldcosta.

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The views expressed are those of the author and are not necessarily those of Scientific American.

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Source: http://rss.sciam.com/click.phdo?i=d736e69766b814333f4f338a9ed58e12

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Whitney Houston back on the charts after her death

A shopper looks at CDs on sale at the special corner set up for pop queen Whitney Houston, with a message "We will always love you," at a music shop in Tokyo Tuesday, Feb. 14, 2012. Houston died Saturday, Feb. 11. she was 48. (AP Photo/Shizuo Kambayashi)

A shopper looks at CDs on sale at the special corner set up for pop queen Whitney Houston, with a message "We will always love you," at a music shop in Tokyo Tuesday, Feb. 14, 2012. Houston died Saturday, Feb. 11. she was 48. (AP Photo/Shizuo Kambayashi)

NEW YORK (AP) ? Fans are showing their grief over Whitney Houston's death by buying her music. Since her death, her album sales have been boosted by almost 6,000 percent.

Data released late Tuesday by Nielsen SoundScan showed that Houston's album sales for the week ending Sunday ? the day after her death ? were at 101,000. The week earlier, she had sold just 1,700 copies of her albums.

Her "Greatest Hits" album catapulted to the No. 6 position on Billboard's Top 200 albums chart, with about 64,000 copies sold. In the past week, it had sold only 607 copies.

And "I Will Always Love You" sold 195,000 digital tracks. The past week it had sold 3,000, an increase of 6,877 percent.

The 48-year-old Houston was one of music's top-selling artists.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-02-15-Music-Whitney%20Houston/id-a8f035317a2245928c7c244293406198

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How Pay Per Click Advertising Helps in the Growth of Your ...

Of the many online advertising strategies such as display advertising, SEO, etc., pay per click advertising is found to be highly effective in driving quick sales. The conversion rate is usually slow with the techniques like SEO or display ads. Hence, this strategy is recommended for quick results. In this article, we will discuss about the benefits of pay per click advertising for auto businesses.

Reaches wider audience: Like any other search engine marketing strategy, pay per click ads too reach billions of Internet users. These ads appear along with the organic search results when a person is looking for a specific keyword. You can also enhance your online visibility by placing your auto business' PPC ads in the relevant websites like auto blogs, forums, auto news sites and other auto related websites. You can place your ads across any number of search engines or auto websites or both combined, to expand your visibility.

Targets the right audience: PPC advertising allows you to have control over your audience.

PPC can be both - generic (search network model) and focused (content network model) form of advertising. By opting for a search network model for your auto business' PPC campaign, your ads will be seen along with the other results that appear for a specific keyword. You can even make the search network model targeted demographically, by limiting your ads only to local search.

On the other hand, in the content network model, these PPC ads appear only in the websites whose content matches with the keyword which was searched for, giving you an option of filtering your audience. Placing your ads in the popular auto websites, will generate good traffic for your business.

Allows budget management: This is the most important characteristic feature of the PPC campaign.

PPC campaign requires you to pay the advertisers only when any visitor clicks on your ad. This makes it easy to predetermine your budget and manage costs. Once your sales goals or number of leads are attained, you can stop your PPC campaigns. And you can resume them whenever you have new set of sales goals.

Moreover, as every ad is specific to a keyword, the cost per click of the ad depends on the competitiveness of the keyword used. The more competitive the keyword is, the high the cost per click for that ad. Hence, you can manage your budget by choosing a less competitive keyword for your ad in case your budget is less or it can be reversed, in case you have high budget.

Cost effective: Unlike other advertising campaigns, you need not pay search engine or a website management for displaying your ad; instead you have to pay them only when your ads are clicked by the visitors. This is, hence, also called as cost per click campaign. On obtaining the required return on investment through sufficient sales, you can stop your PPC campaigns. As PPC is also a targeted means of advertising, the clicks have high potential of getting converted into sales, which avoids the need to pay money for useless clicks. This makes PPC highly cost effective and efficient.

Can track results instantaneously: PPC ads are not only functional in advertising your auto business, but also help you in tracking the success of your ad campaign. Based on the number of clicks for the ads, you can determine the effectiveness of the keyword. On tracking the success of keyword, ad placement and the design, you can make the necessary changes immediately so as to make the PPC ads operate at maximum levels. Depending on the success of the campaign or the limit of your budget, you can pause/resume/run as many campaigns as necessary.

Though SEO is highly preferred for top search results, it takes several months to produce results; whereas, the PPC is highly effective in driving immediate sales. Therefore, it is suggested to consider PPC advertising, till the SEO efforts begin to give results.

Source: http://business.ezinemark.com/how-pay-per-click-advertising-helps-in-the-growth-of-your-automotive-business-7d3384d57132.html

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Video: Tensions grow in Israel

Israelis fear an attack from Iran, but there is a heated debate over what should be done about it. NBC?s Stephanie Gosk reports.

Related Links:

http://www.facebook.com/nbcnightlynews

Top of page

Source: http://video.msnbc.msn.com/nightly-news/46404622/

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Woman sentenced for spiking Utah man's smoothie

FILE - This image provided by the Lane County Jail shows Selena Irene York who is charged with trying to poison a man with a poisoned peach smoothie. York is scheduled to be sentenced Tuesday Feb. 14, 2012. York pleaded no contest to reduced charged of aggravated assualt and forgery in December. (AP Photo/Lane County Jail, File)

FILE - This image provided by the Lane County Jail shows Selena Irene York who is charged with trying to poison a man with a poisoned peach smoothie. York is scheduled to be sentenced Tuesday Feb. 14, 2012. York pleaded no contest to reduced charged of aggravated assualt and forgery in December. (AP Photo/Lane County Jail, File)

SALT LAKE CITY (AP) ? A Utah woman was sentenced Tuesday to consecutive prison terms for spiking a 79-year-old man's peach smoothie with antifreeze after taking control of his bank accounts.

Vernal's 8th District Judge Clark McClellan ordered Selena Irene York, 34, to serve three consecutive terms of up to five years each. York pleaded no contest in December to reduced charges of aggravated assault and forgery.

Authorities said York took control of Ed Zurbuchen's bank accounts after he opened his home to the woman and her daughter. Prosecutors said she stole $10,000 and named herself the beneficiary of Zurbuchen's life insurance policies.

Zurbuchen was hospitalized for four days in 2008 and is still undergoing liver and kidney testing.

"The damage ... we don't know what will happen or how it will affect me later in life," Zurbuchen said Tuesday. "I was healthy as a horse (at the time)."

The case stalled until a jilted boyfriend in Oregon alerted police in Vernal ? a town in eastern Utah near the Colorado border ? that York bragged about the poisoning. Joseph Dominic Ferraro told authorities York had earlier drained his bank accounts and sold both his cars while he was in jail.

York's defense attorney, Michael Humiston, argued for probation Tuesday but said, "It was clear the victim bore hard feelings, and the judge took that into consideration."

Humiston also asked that the sentences run concurrently since the crimes were part of the same scheme.

"We argued vigorously against that," Deputy Uintah County Attorney John Gothard said afterward. "Yes it was part of the same scheme, but it was a horrendous scheme."

Humiston said his client is remorseful. "This is not the kind of person she is. She wants to make this right and put it behind her," he said.

Zurbuchen initially thought he had suffered a stroke after drinking the smoothie.

"She would have gotten away Scot-free if it hadn't been for what she did in Oregon," he said. "I hope she can get some help."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-02-14-US-Poison-Smoothie/id-3d8b1aae8ff0462cb111b02e09ab04a5

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Web Development Delhi

Published by witter | February 10, 2012 | | 10

Prior making any investment in any of your business application development, you must be aware of what your application has been comprised of. Online web applications handle your business lifting and are considered as complete and self-contained programs that operate as unique functions directly for the application user, along with raising the overall productivity and efficiency. Check out the most prominent 5 business advantages while investing in web application development for your business:
1.Automation The main concentration of a Web development applications lie on building user friendly interfaces and tools for your potential customers, users and clients. Rapid real time updates are automatically available and needs no manpower in installation, which means that your customers will persist happy ever with your custom application service. Might be you are equipped with some management tasks that are time consuming and repetitive, though web applications can really automate these tasks and applications, freeing all your all time needed to operate your business.
2.Interactivity The main key for the success is more and more interaction with your business clients. Nothing is better and useful rather than to develop and integrate your own interactive web application. In addition, communication tools and email update applications make your business functional and effective, along with providing your clients the feel that they are a part of your business. If this thing is applied in proper way, then for sure interactive web application development keeps your potential and targeted clients connected, interested and lead to raise the sales and profits.
3.Monetization Making more and more money is the universal aim of all the business owners and professionals. Social and web applications could help you in making more money and preventing money loss through scamming and software piracy. You can easily manage and terminate your user accounts, and nobody can use you web applications without your admittance and confirmation. In fact, web application development helps in making more profits and gains very easily.
4.Efficiency An online web application development for your business raises operational efficiency and reduces several costs. The online price listings can lower down the time spent to explicate costing over the phone and web documentation systems can reduce printing costs and raise your clients loyalty. Also, the users can manage and organize easily their own details online and saving worth ful staff time.
5.Web based developing applications are rapidly providing desktop applications obsolete Now days, web based applications proffer smarter and wiser ways of doing business. Allowing for rapid, positive and friendly user experience, web applications need no hard drive space or installation. Web application development ensures that your application will operate on any browser, computer or operating system, without any restrictions of desktop software.
Web development India

Source: http://www.1directory.net/internet-and-businesses-online/web-development-delhi-2813.html

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Incredible Creative ideas to advertise Affiliate E-book Online ...

Having an affiliate e-book can be a good way to improve your affiliate sales. You can actually honestly just take gain of this trend in internet online affiliate marketing, however , you nevertheless have to possess a good promoting tacticGetting an affiliate e-book can be a good way to improve your affiliate sales. You can actually honestly just take gain of this trend in internet online affiliate marketing, however , you nevertheless have to possess a good promoting tactic.

On the net the largest device a business has is their internet site. An internet site may be the equivalent of a retail store. The website may be the sales platform. It not merely acts such as the retail store front, but also the sales power. That is certainly why making use of a web site for affiliate e-book promoting is an ideal approach.

Affiliate e-book promoting on a internet site is usually tied in with the promoting efforts for that internet site. This can also help reduce down promptly spent promoting. Alternatively of getting to market each the website and e-book someone will only be engaging in promoting after.

The important thing to promoting an affiliate e-book on a internet site is good placement. So that you can honestly market the e-book it?s for being a distinguished characteristic for the internet site. It?s got for being noticed and be obvious.

To do this it ought to be for the household web page and for optimum profit it ought to be on every other web page. It could possibly also help to include it to the checkout as a advised item with every decide to buy or as a reward gift. This can catch people?s eye quite good as they?re possible to shell out closer consideration to their purchase particulars then everything else for the internet site.

Should the e-book is to be presented absent at zero cost this tends to make it even simpler to ?sell? to consumers. It should be obvious that it?s zero cost. If someone sees a little something at zero cost then they?re honestly possible to provide it a 2nd glimpse and also indicator up for it.

Affiliate e-book promoting throughout a web site is something that everyone can do. Anyone very likely presently incorporates a internet site if they?re into online business and so it?s pure to include the affiliate e-book to the internet site. It is also a zero cost approach of marketing. No cost promoting possibilities should not be handed up.

It?s easy to include the e-book to a web site. All it requires can be a small time for you to put it up for the internet site and then you can find honestly practically nothing far more to perform. The whole routine is usually automated just as other aspects of the website. It?s a zero cost and very quickly promoting approach.

Inside the look for solutions to market an affiliate e-book someone may perhaps effortlessly overlook the obvious ? their internet site. When it might not seem to be the put to catch quite a lot of new prospects, it can nevertheless help to convey in some business. Subject to the recognition and traffic on the internet site, it could flip out for being the right promoting preference. Having an affiliate e-book can be a good way to improve your affiliate sales. You can actually honestly just take gain of this trend in internet online affiliate marketing, however , you nevertheless have to possess a good promoting tactic.

On the net the largest device a business has is their internet site. An internet site may be the equivalent of a retail store. The website may be the sales platform. It not merely acts such as the retail store front, but also the sales power. That is certainly why making use of a web site for affiliate e-book promoting is an ideal approach.

Affiliate e-book promoting on a internet site is usually tied in with the promoting efforts for that internet site. This can also a href=?http://www.vorg.net/7.html?vorg/a help reduce down promptly spent promoting. Alternatively of getting to market each the website and e-book someone will only be engaging in promoting after.

The important thing to promoting an affiliate e-book on a internet site is good placement. So that you can honestly market the e-book it?s for being a distinguished characteristic for the internet site. It?s got for being noticed and be obvious.

To do this it ought to be for the household web page and for optimum profit it ought to be on every other web page. It could possibly also help to include it to the checkout as a advised item with every decide to buy or as a reward gift. This can catch people?s eye quite good as they?re possible to shell out closer consideration to their purchase particulars then everything else for the internet site.

Should the e-book is to be presented absent at zero cost this tends to make it even simpler to ?sell? to consumers. It should be obvious that it?s zero cost. If someone sees a little something at zero cost then they?re honestly possible to provide it a 2nd glimpse and also indicator up for it.

Affiliate e-book promoting throughout a web site is something that everyone can do. Anyone very likely presently incorporates a internet site if they?re into online business and so it?s pure to include the affiliate e-book to the internet site. It is also a zero cost approach of marketing. No cost promoting possibilities should not be handed up.

It?s easy to include the e-book to a web site. All it requires can be a small time for you to put it up for the internet site and then you can find honestly practically nothing far more to perform. The whole routine is usually automated just as other aspects of the website. It?s a zero cost and very quickly promoting approach.

Inside the look for solutions to market an affiliate e-book someone may perhaps effortlessly overlook the obvious ? their internet site. When it might not seem to be the put to catch quite a lot of new prospects, it can nevertheless help to convey in some business. Subject to the recognition and traffic on the internet site, it could flip out for being the right promoting preference.

Source: http://www.ciptraining.org/2012/02/10/incredible-creative-ideas-to-advertise-affiliate-e-book-online-marketing-on-your-web-page/

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